Search Engine Optimization (SEO) for Law Firm Website

Optimizing a legal services website can be easy but be prepared to face some stiff competition, especially if your business is located in a populated city.

Many law firms have turned to search engine optimization in order to save on Google Adwords and other types of online advertising. The main areas law firms tend to focus on, and rightfully so, is content writing for SEO and link exchanges.

Article writing for legal websites

Many publish articles on cases they or others have worked on that are related to the services they specialize in. For instance if you are an injury or accident attorney then you may want to focus on writing articles that are related to personal injury or medical lawsuits. This would increase the chances that someone searching for that type of representation in your area might find your website and be interested in your service.

The key here is to take advantage of the long tail of search engine optimization, which simply put is the idea of writing content on your website that will include many of the keywords and phrases that other larger firms may overlook or simply not optimize for. While you might get less traffic you may enjoy better overall performance by including many of these less used, or less optimized for keywords and phrases.

Of course the main idea is not to just add keywords to your website but rather to provide valuable information to your website visitors.

Link exchanges for legal websites

Many website owners and optimization are under the impression that more is better, this however, is not the case. When it comes to link exchanges the quality of the link is what matters not the quantity.

The best way to build quality links is to connect to other businesses in your local area online. This not only helps to promote local business but rather than just having a link to your website you can exchange ads and it is more likely that those viewing ads or link exchanges on partner websites may actually become clients.

Consider acquiring a link from a CPA website from another state, while this may count as 1 link exchange it is highly unlikely that you will acquire any business. A link or ad exchange with a neighborhood CPA, however, may help to produce quality leads, especially if you take your relationship further than just a simple link exchange.